Amazon's Black Friday deals are in full swing and it's not even Black Friday yet, although we're just a few hours away from ticking over into November 26.
We're highlighting the most popular Amazon Black Friday deals right here, so you don't miss out.
So while the Americans sit down around the dinner table to celebrate Thanksgiving across the pond, here in Britain a mundane Thursday is transformed into a deal fest.
If you're looking to treat yourself, pick up Christmas gifts for loved ones, or just need to replace an aging device in your home, you've come to the right place.
We're constantly looking through to see what's changed and exciting - we'll keep finding the top stuff for you, so do keep this live blog open - it'll even refresh itself automatically.
If you want to extend your remit beyond the deals that this live blog will be spotlighting, then our Amazon Black Friday deals hub is going to be the place for that.
Or you can get more wide on the deals at other retailers - perhaps you're thinking of a spot of Currys or Argos - and our Black Friday deals hub does just that.
Anyway, back to the matter at hand - let's take a look at all the top deals as they come in:
Amazon Black Friday Deals: Top Sales Now
- Alcohol: get 40% off gin, vodka, whiskey, and wine
- Amazon Devices: 50% saving on Fire Sticks, Echo Dots, and tablets
- Batteries: avoid Christmas day disappointment with up to 27% off
- Beauty: 60% price cuts on electronics, fragrance, and skincare
- Coffee machines: now 40% off De'Longi coffee machines
- Electric toothbrushes: 50% off Oral-B toothbrushes and heads
- Gaming: 50% off video games, consoles, & more for Nintendo, Xbox, and PlayStation
- Garden: save 33% on garden furniture
- Headphones: get 50% off Sony, Sennheiser, Jabra and more
- Homewares: now 50% off Simba and Emma mattresses
- Laptops: 40% price cut on ASUS, Huawei, Samsung and HP laptops
- Lego: save 46% on Harry Potter, Minecraft, and Disney Lego sets
- Philips Hue: now 35% off Philips Hue and other smart lighting
- Smartphones: 40% off Samsung, Honor, and Motorla handsets
- Smartwatches: 50% off Fitbit, Huawei, Apple Watches and more
- TVs: get 30% off TVs from Samsung, LG, Philips, Hisense and more
- Vacuums: now 49% price cuts on Shark cordless vacuum cleaners
OK, it's just 15 minutes to go until Amazon says it's officially Black Friday - we mere mortals get no say in when Friday is nowadays.
Stick around - we'll be bringing you all the deals as they happen and a few other top ones that are on sale already.
One of the top deals around right now is the Amazon Fire TV Stick for £19 - already a good deal, you'll no doubt agree.
But one of the top items on sale is the Amazon Echo Dot - 3rd gen - which only costs £18.99 on a 'normal' deal - but if you combine it with the Fire TV Stick, then it'll only set you back £9.99 extra.
So, while they're a bit basic in terms of functionality - no 4K playback, no wider sound from the Echo - they're still excellent value if you're looking to upgrade the smarts in your home.
Right, let's get a little deeper now the clock has struck midnight.
This one is a Black Friday classic - is there anyone who doesn't have one of these excellent appliances on their kitchen top at home? What? A few of you? Really? Check in your cupboard in case you put it in there and forgot about it.
If not, here's the cheapest ever price on the Instant Pot Duo Crisp - going for just £99.99 in tonight's sale at Amazon. Pressure cook or air fry to your heart's content with this handy two-in-one wonder appliance that's particularly good for rustling up quick meals for the family.
These one's normally go for anywhere between £149 to £179, so this one's one of the better small appliance deals on Amazon right now and likely to be very, very popular.
Right I'm a runner, and I've recommended this watch to a number of friends looking to level up from something basic like the Forerunner 55, and want a few extra features to enjoy.
Running on a cold November morning might not appeal to some, but for the brave few I've spotted the cheapest ever price on the Garmin Forerunner 245 - one of the better sports smartwatches out there right now.
This little mother will get you out of bed, tell you how you've slept, let you know how rested you are... then it'll track all your activities to an absolute tee - regardless of whether you prefer a dip in the pool or a long bike ride.
This one's lightweight, got heaps of battery life, and is super comfy to boot. Definitely a good choice at this price if you're looking to get fit ahead of those New Year's resolutions.
OK, so £14.99 means this thing hasn't got the biggest discount in the world considering this Star Wars Grogu plush toy retails for £19.99 normally....and I do not get the love for this baby Yoda.
I keep seeing it everywhere, and the label saying suitable for ages 3 and up - and that's where it should stay. I know that loads of people love Star Wars and I'm being a massive grump about it, but this is weird because we all know Yoda as an older being, which makes the cutesy nature of this thing all the more perplexing.
Anyway, if you're a fan of The Mandalorian definitely check this one out. It's incredibly highly reviewed at Amazon and seems like a really popular pick right now. Depends if you can resist that little face*.
*I absolutely can.
Take it from a real nerd - Twilight Imperium is literally the best board game ever. OK, maybe not ever but it makes Monopoly look like your granddad's game in comparison.
Never play a rubbish game of scrabble again at Christmas. Instead, duke it out with two to six other players to control the galaxy. Yep, forget Old Kent Road, go for galactic domination instead with your choice of politics, trade, or the tried and true method of building the biggest space ships.
Honestly, if you're a fan of larger games over a couple of beers with the friends, this is a real banger of a game. It's big, so be prepared, but this price is the cheapest ever so it's a great opportunity to save a few quid on the side, as it's down from £108 to just £81 in this Black Friday sale.
I once came about 9th in a regional Hearthstone tournament and decided I probably wasn't cut out for a career as a pro-gamer. For anyone who does think they have the skills, can play through Dark Souls blindfolded, or is just wildly entertaining to watch, then here's a bit of tech you'll need to stream your way to super-stardom.
The Elgato Stream Deck is now £89.99 at Amazon - that's the lowest price it's been for almost three years, and would let you live the life of a famous streamer by using the kit that some of them use.
The 15 LCD keys will allow you to perform all sorts of functions with just a tap of the button, including switching screens, playing media, sending a tweet and altering your audio settings. It also directly integrates with the most common streaming apps such as OBS, Twitch and game capture software.
Some adventurous folks have found ways to use it outside of game streaming, too, to automate repetitive tasks such as replying to emails with a fixed response or controlling their array of Philips Hue lighting.
Not strictly relevant to the launch of new deals on the Amazon Black Friday sales, but the notion there might be gold on a tributary to the Amazon river has led to huge numbers of illegal miners trying to pump our gold from the rivebed.
It's causing something of an issue - go and read about it when you've completed your deals shopping for another day.
Get this: I don't like coffee. Never have, never will. But this deal seemed too much to pass up, and our deals writer Alex Whitelock has thoroughly corroborated that:
"Generally, I can get by with any old coffee. If I wake up and feel like it's a day where I'm going to need my fast juice, the instant coffee granules get dumped in a mug with some boiling water and all is right with the world again. There are times, though, when we all want something a bit fancier.
"But then many multi-fangled coffee machines can be seriously expensive. And while more affordable pod coffee machines are alright in a pinch they cannot match a proper cup of Joe. So the Breville One-Touch CoffeeHouse Coffee Machine for £125.99, especially with a discount of £74 off the usual price and the cheapest it's even been.
"It comes with simple one-touch technology to whip up an espresso, latte, cappuccino in minutes, with a built-in milk frother to really recreate your favourite high street coffee from home. Instant coffee: meet the bin."
Should I get into coffee? Nah, too much like hard work.
Right, I'm signing off the for the night - and tomorrow you'll start the day in the capable hands of Julia Sagar.
WIll there suddenly be more deals? I doubt it, but we can but hope in our little tiny minds that there will be something more to check out. I had to rewirite this section about five times as I was falling asleep, so it's go to bed time for me.
Good morrow, fine sir / lady!
Hello, hello, Julia here logging on for some deal hunting this morning. Amazon likes to release new offers regularly throughout the day, and indeed night, so although we weren't super overwhelmed with what we saw last night, there may well be some gold this morning... Stay tuned...
Here's a good one - the Emma mattress has dropped to half price on Amazon for Black Friday: a double now costs £345, down from £699. I spend a surprising amount of time talking about mattresses these days - I've reviewed more than I'd care to remember, but it does mean I have some strong thoughts about what makes a good mattress, and the Emma Original, for me, is an absolute winner.
I'll tell you for why... The short answer is it's really well made, and it's really competitively priced - I don't think there's another mattress that comes close to the quality of the Emma Original in the same price range. And at half price it's a total bargain. If I didn't already have an Emma Original in my house I'd get it now.
Mattresses are a big deal to buy though - they're not the cheapest, and you spend a lot of time sleeping on them so you want to choose the right one... If you're thinking about buying a new one over Black Friday, take a look at our best mattress guide. There's loads of advice about how to choose the right one, and you'll find all our top recommendations there.
Ooooh ooooh lowest ever price alert: this Shark cordless vac (model IZ201UK) was already the cheapest it's ever been...but looks like it's dropped a little further overnight to £179. Amazon says it's a 49% discount, but they're using the RRP for that (£349). In reality it usually costs somewhere between £220-£260. Still, £179 is a cracking price.
Our team's tested this one - we gave it 4.5/5 stars in our review. It's the most budget cordless vacuum Sharks makes, so you lose some of the features you might expect from a more expensive model. (It doesn't stand up on its own, for example, and there's a 40min run time, as opposed to 60mins you'd get from, say, the five-star Dyson V15 Detect Absolute. But that costs £499, so...)
But we found it to be a really effective, with a decent bin capacity, and it works well on hair - both long hair and pet hair. Shark's always one of the most popular vacuum-makers over Black Friday, so I'd consider this one if I was after a budget-friendly cordless vac.
Just noticed there's up to 23% off Hotel Chocolat - not sure if it was already discounted and Amazon's just slapped a 'Black Friday deal' label on it, or it's a brand new offer for Black Friday, but either way I'll take it! There are lots of different boxes to choose between... Reckon the Hotel Chocolat Classic Christmas Luxe collection is a strong choice: £30.49, down from £36.50 - but there's loads there, so go wild.
Righto, I'm handing over to Alice Marshall, who's taking over the deal hunt at Amazon this morning...
Good morning, deal hunters! Alice here. It feels just about socially acceptable to say that now the sun has finally risen... Let's take a deep dive into Amazon's Black Friday sale and see what hidden gems we can find.
When it comes nabbing a great gift for a loved one this Christmas, I'm just not sure anything can beat Lego. Whether it's for a young'n or you're after a more superior set, who doesn't love sitting down and building a masterpiece? For one thing, I reckon it counts as 'self-care', and it's pretty expensive, which means we likely won't be inclined to buy it ourselves.
Amazon is leading with up to 45% off Lego sets, and there are a few options for little ones and seasoned Lego builders alike. You can't go wrong with the Harry Potter Hogwarts Castle Clock Tower set, down to its lowest ever price at £51.29 from £84.99.
There's also Marvel, Disney, and Star Wars Lego sets available with decent price cuts, as well as a bit of Minecraft action for the gamer types.
It feels a tad too early to be talking about having a drink of something alcoholic, but Amazon's Black Friday sale is always a good shout for discounted booze.
Whiskey, gin, vodka, wine, beer... Whatever your poison, we're seeing seeing discounts as much as 45% on 70cl bottles of the good stuff and more.
And seeing as you asked... My preferred bevvy is a Whitley Neill Rhubarb & Ginger gin with lemonade. None of that stuff in stock, but their Raspberry flavour is also pretty delicious - 26% off this cute little gift set.
Of course, we always endorse drinking responsibly and certainly not at this time of the morning - there's too much bargain hunting to think about.
It's always worth reiterating that Amazon Black Friday deals are usually some of the best when it comes to getting your hands on any of the retailers own-brand goods. We've talked about the Echo Dot and Fire Stick bundle already (and a hundred times before that), but you may not have clocked you can throw in a Philips Hue Smart Bulb with just about any Echo speaker purchase.
Pick up the discounted Echo Dot (3rd Gen) for £18.99 and pay an additional fiver for the aforementioned bulb. Not only great value, these bundles are great for those looking to expand or build their smart home ecosystem from the ground up. Alternatively, you can add the Amazon Smart Plug for £7.
It's the same for the 4th Gen Echo Dot - a more spherical being - with the Philips Hue bulb just £2 more.
They were already their lowest ever price, but overnight the Apple's premium true wireless, the AirPods Pro, have dropped down by a further £4, now £185. Not a life-changing difference, but that's a total of £54 off. Plus they appear in both our best true wireless earbuds and best noise-cancelling guides.
Coming from someone who owns a pair herself, they're probably one of my better investments (and I bought them at full price two years ago *cue tiny violin*).
Hello everyone - John here, taking the Amazon deals baton from Alice. I'll be bringing you a bunch of hottest Black Friday deals throughout the day, right here.
It's Thanksgiving in the US currently, while here in the UK it's just another Thursday, but what that means is Black Friday is tomorrow!
We expect to see a raft of fresh deals land tomorrow, so if you've not seen a discount for the product you've had your eye on just yet, don't lose hope. There's still a chance it'll get a price drop tomorrow, over the weekend or even on Monday - which is Cyber Monday.
To kick off my spin on the Black Friday deals machine, we've spotted an enticing offer for anyone in the market for a virtual reality headset.
While there's no money off the Quest 2 per se, if you buy the headset through Amazon or John Lewis, you'll receive a £50 Amazon voucher once it has shipped. You'll need to order by November 30 to be eligible for this offer though.
The 128GB model is currently £299, while the 256GB Quest 2 will set you back £399.
The Oculus Quest 2 is the best standalone VR headset (meaning you don't need to have a computer or laptop to use it), and in our Quest 2 review we said: "Lightweight, comfortable, and powerful enough to run impressively detailed virtual reality experiences, the Oculus Quest 2 is the best VR headset that Oculus has made so far.
"And, depending on your perspective on raw power versus portability and comfort, it might just be the best VR headset ever, too."
Looking to kickstart your smart home in time for Christmas? Then check out this great bundle deal which nabs you the Echo Show 5 smart display and the Echo Dot smart speaker for just £48.98.
That's their lowest ever price, meaning there's never been a better time to pick up these Alexa-enabled devices.
They also make great gifts too, and with this sizable £66 saving you won't have to reach too far into your pockets. I bought my mum an Echo Dot a few years ago and she loves it - it's easy to setup and simple to use.
You can be as basic or complex as you wish, making it accessible to all.
- Amazon Echo Show 5 (2nd Gen) + Amazon Echo Dot (3rd Gen):
£114.98£48.98 at Amazon
2022 is just around the corner - who's got a big party planned for New Year's Eve? I'm meeting up with a group of friends for what will likely be a night of excess.
And after all that excess, it's time to hit reset on the old body. New year, new you, right?
Well, probably not for me, I'm not much of a fan when it comes to running or exercise in general, but for those of you who are actively inclined we've spotted a Black Friday deal that is worth your attention.
The Garmin Forerunner 245 running watch has had its price slashed to just £149 for Black Friday. That's a saving of £100 of its original retail price, and this watch is perfect for recreational runner who looks to take their sessions a little more seriously.
A great intermediate running watch, it's bursting with features, and it squeezes a lot into such a compact and lightweight device.
It delivers pretty much everything you’d need from a fitness tracker as long as you're not super serious about your training, or too bothered about immensely detailed running stats.
- Garmin Forerunner 245:
£249.99now £149 at Amazon
Storage huh, fills up pretty quick - am I right? If you are someone who finds their computer hard drive (or SSD, if you're snazzy) filling up alarming quickly, we've found the Black Friday deal for you.
Never run out of storage again with this MASSIVE 18TB hard drive from Western Digital - and save a huge £194 off the list price. Just think of all the movies, games and music you'll be able to store on this mammoth external hard drive.
- WD 18TB Elements Desktop External Hard Drive:
£453.99now £259.99 at Amazon
I love eating. Like, really really love it. Put that food in my mouth, thank you very much.
You know what I don't love? Cooking. I just want my food to be ready to eat without the hassle of multiple pans, gas marks and the requirement for pretty much every kitchen utensil I own.
You know what I need? A multi-cooker.
If you're in a similar boat, a multi-cooker may be perfect for you - or someone you know who isn't a big fan of spending a lot of time over a hot stove.
The good news is there's a great Black Friday deal available, with the Instant Pot Duo Crisp 11-in-1 Multi-Cooker down to just £99.99 at Amazon.
It can cook food in a multitude of hassle-free ways, acting as a pressure cooker, air fryer, slow cooker, steamer, sous vide and dehydrator. It also has grill, food warmer and baking functions. Dinner time will never be the same again.
- Instant Pot Duo Crisp 11-in-1 Multi-Cooker:
£174.99now £99.99 at Amazon
The deals are alive with the sound of music!
And soon, your ears can too be alive with the sound of music, as there are some cracking Black Friday deals to be had on a range of Beats headphones.
There are savings to be had on the Powerbeats Pro, Beats Solo3 and Beats Studio3 - which will you go for?
Beats Studio 3 wireless over-ear headphones: £299.95 £149 at Amazon
Save £150 - This massive saving on the Beats Studio 3 wireless headphones isn't to be missed if you're looking for a pair with great noise cancellation and solid audio quality. This is the lowest price we've ever seen for the headphones on Amazon, so we'd recommend acting fast if you want to secure a pair for yourself.
Beats Solo 3 over-ear wireless headphones: £179 £94.99 at Amazon
Save £85 - Don't have the budget for the Beats Solo Pro? Fear not, as the Solo 3 are only a slight step down from the Pro model, and are available right now at an even steeper discount.
Powerbeats Pro Wireless Earbuds: £219.95 £149 at Amazon
Save £70 - We love the 9-hour battery life (up to 24 hours with the charging case), fast-charging capabilities, true wireless design and the signature bass-heavy sound of the Powerbeats Pro. And we love the sizable £70 Black Friday discount, making them much more affordable.
I have a couple of cats. They're lovely, mostly, but there is one thing that really grinds my gears when it comes to feline ownership. The hair.
Oh my, SO MUCH HAIR. Everywhere. Nowhere is safe. The carpet, the sofa, the bed, the pile of clean laundry in the basket. Those cheeky parsnips sneak in anywhere and deposit their fur.
What does help, however, if a decent vacuum. I actually already own this vacuum - sadly I didn't get it this fantastically low price - and I can confirm it does a very good job of grabbing a lot of that loose hair.
So if you're a pet owner, the news that you can save over £200 (!!!) off the Shark Anti Hair Wrap cordless stick vacuum cleaner should be music to your ears, especially as it also comes with Shark's Pet Hair Kit.
It's not going to completely eradicate every strand from your soft furnishings, but it certainly does help reduce the quantity.
As for the cats, they're brother and sister. Rory is a ginger, and Peaches is ginger and white. They have a very comfortable life and basically rule our home.
Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner with Pet Hair Kit (scarlet red): £399.99 £188.99 at Amazon
Save £211 - There's a huge 53% off this powerful stick vacuum cleaner at Amazon right now, which is the cheapest we've seen by a huge margin. Most Shark vacuums are great for pet owners, but this one is particularly good thanks to its hand-held motorised pet hair attachment to clean up your sofas and cushions. The scarlet colour is exclusive to Amazon.
Hell hath no fury like a small child on Christmas morning whose parents forget to get batteries for their brand new toy, rendering it useless.
It's a situation nobody wants, but one that often occurs. It's not the ideal start to Christmas Day, so this year why not get ahead of any potential meltdown and stock up on batteries.
Energizer AA Batteries, 32 Pack: was £13.99 now £10.49 - 33p per battery
Duracell Plus AA Batteries, 24 Pack: was £17.99 now £13.11 - 55p per battery
Shop all Amazon Black Friday battery deals: up to 27% off AA, AAA and more
If you're treating yourself to a new TV this Black Friday, why not enhance your sound experience too and bag yourself a discounted soundbar.
We're rounding up the best Black Friday soundbar deals on a dedicated page, but we have to highlight this exceptional offer on one of the best soundbars of all time.
AV specialists Richer Sounds are selling the Dali Kubik One soundbar for just £399. That's £100 cheaper than its usual £499 price, and a massive saving over its £799 RRP.
DALI KUBIK ONE: was £499, now £399 at Richer Sounds (save £100)
Focussing on the core audio quality, this soundbar from Dali offers precise and exciting audio enhancement for your TV and movie nights. An award winner, the Dali Kubik one absolutely nails the basics, making it one of the best soundbars in the world.
Don't have a smart TV yet? The good news is you don't need to buy a whole new television to bring smart functions to it. Clever, huh?
The Amazon Fire TV stick is a small device that plugs directly into the HDMI port on your TV, giving you access to streaming services including Prime Video, Netflix, Disney+ and a whole lot more.
Add into that a third generation Echo Dot smart speaker, and then look at the £30 price tag and this is a stonking deal.
Entertainment Pack: FireTV Stick (includes TV controls) with Echo Dot (3rd Gen): £79.98 £29.98 at Amazon
Save £50 - This is an incredible Black Friday bundle deal on two of Amazon’s best devices, the Fire TV Stick and Echo Dot (3rd Gen). Steam media in Full HD and access thousands of apps on the Fire TV Stick, and use your voice to control your home, music, TV and game console with the Echo Dot.
It's not always easy to find Apple Black Friday deals, especially in the world of iMacs, but we're checking everywhere to bring you anything worthwhile and this 27-inch iMac discount is worth checking out.
You'll save a sizable £229 on the 8GB of RAM and 256GB of storage model, with an Intel CPU.
Apple iMac 27-inch, Intel, 8GB RAM, 256GB: £1,799 £1,569 at Amazon
Save £229 - There's not many UK iMac deals, but Amazon has the 27-inch model with a 6-core Intel processor, AMD Radeon Pro 5300 GPU and 256GB storage for a hefty saving.
I do love robot vacuums. Did you know you can give them a name? Mine's called Vinnie. Yup, Vinnie the vacuum. He's excellent, and he really contributes to the household.
If you like the sound of naming your robot vacuum and not having to waste time with this household chore again, the Deebot N79S is now just £129 - a saving of £120!
Really the only question is; what are you going to name yours?
Does your smile light up a room? Mine sometimes does, but only if I'm brushing my teeth regularly to keep them glistening.
I really like my electric toothbrush - it makes brushing quicker, and my teeth feel cleaner after versus a manual brush. And the good news is, you don't have to spend a fortune to get one (although the more feature-packed brushes do come with loftier price tags).
There are a host of great Black Friday electric toothbrush deals available at the moment, but here are a few of our favourites on Amazon right now.
Oral-B Smart 4: £129.99 £44.99 at Amazon
Save £85 - This affordable Oral-B electric toothbrush has dropped to this price before, but only briefly, and is a good deal for Black Friday. It's not flashy, but will serve you well and is a good choice for travelling with a handy case and three replacement heads, plus a pressure sensor to prevent you damaging your tooth enamel with excessively vigorous brushing.
Oral-B Smart 6: £219.99 £59.99 at Amazon
Save £160 - Smart toothbrushes don't have to be expensive, and this Bluetooth-enabled one is a steal on Black Friday. It usually hovers around the £80 mark at Amazon, so this is a decent discount off the usual asking price. If the likes of the Genius X are too rich for your budget, the Smart 6 is an excellent alternative.
Oral-B Genius X: £299.99 £89.99 at Amazon
Save £210 - The Oral-B Genius X is one of TechRadar's top-rated electric toothbrushes, and it's back to its lowest ever price for Black Friday. The Genius X gives real-time feedback to improve your technique, and our reviewer was impressed by how genuinely useful it is.
Oral-B Special Edition iO8: £449.99 £149.99 at Amazon
Save £300 - This special edition iO8 is back to its lowest ever price for Black Friday. It comes with a smart magnetic travel pouch (handy for travelling), but the star is the toothbrush itself, which is extremely quiet, connects to the Oral-B smartphone app to track your brushing habits, and has a sensor that alerts you if you're pressing too hard or not hard enough.
Philips Sonicare Diamondclean 9000 twin pack: £539.99 £199.99 at Amazon
Save £340 - Yes, this set of two smart electric toothbrushes did indeed cost over £500 earlier this year (we checked). They have Bluetooth connectivity so you can track your progress and get head replacement reminders in the app, plus a pressure sensor, and come with both a charging base and cup.
The Sony WF-1000XM4 are our best true wireless earbuds in the world. They offer rapid, full-bodied and eloquent sound, some truly useful features and impressive call quality.
So when the best wireless earbuds around get a price cut, you better believe it's time to get excited.
You can currently save £51 off the Sony WF-1000XM4, bringing the price down to £199, and if you ask us, that's a great price for a fantastic set of buds.
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